Tag Archives: SEO

Article Marketing Strategy Make Google Sit Up And Listen

The main target of your article marketing should always be your human readers – they are, after all, the only ones “reading” your articles (whereas Google spiders merely crawl them for keywords and metatags). However, although your focus is your readers, you do also want to make your article accessible for Google. With so many regular updates and rule changes, it can be tough to keep on top of the latest SEO trends, fashions and techniques, but there are some ways you can ensure a long-term benefit to your pagerank without any fancy tricks.

If you want to increase your traffic without worrying about algorithm updates, try these simple techniques to make your articles easier to parse.

1. Straightforward Titles

Titles should convey what your article is about in a short, snappy way. If you keep your titles short and sweet, with an accurate idea of their purpose, both your readers and Google will sit up and pay attention.

Try putting your keywords towards the beginning of your title in order to grab Google’s attention – usually, placement within the first three words works best, but you can experiment to see what works for you.

2. Use Long-Tail Keywords

Your basic keyphrases will consist of 1-2 words, but your long-tail keyphrases are 3-5 words long.

For example:

Keyword: running shoes

Long-tail keywords: off trail running shoes

Whilst basic keywords are very competitive, long-tail keywords are a great way to get the edge on your rivals. Use unique long-tail keywords as topics for your articles, and you’ll soon have Google’s attention.

Build up a list of long tail keywords for your own niche, and write articles to satisfy those searches. Use the keywords in the title and in the article body, and your articles will be easy for crawlers to parse and understand.

3. Use Keywords In Your Resource Box

This is particularly useful in your HTML resource box, where you have the chance to form a hyperlink to your site, using your keywords as anchor text. Supposedly Google pays special attention to hyperlinked words, so using an HTML resource box can be an effective attention grabber for a search engine.

Make sure you use different keywords in your resource box and article, so that your keyword density stays low enough to not seem manipulative. The last thing you want to do is upset Google!

Making Google pay attention is, in a lot of ways, similar to trying to make your audience read your article – so try to think of the two in the same way. You wouldn’t try to trick a person into reading your article, so don’t try to dupe Google – you will receive an equally nasty reaction!

Often, the best ways to increase your pagerank and your readership go hand-in-hand, and involve making your articles easier to navigate. Focus on your title, topics, and HTML resource box for your keywords, and you can create an article that grabs the attention of both Google and human readers.

SEO marketing techniques

SEO otherwise called as search engine optimization is a sunrise industry of the 21st century. It’s the buzz word of Internet marketing .Any company that has got a website can adopt this method of marketing to increase their market awareness and thereby bring a high number of consumers towards their product or service. -Cheap SEO Services- are available in plenty across the globe. But the million dollar question is that – Will it bring the desired results? Credibility of the firm that one chooses to do its SEO services for a cheap amount has to be taken into consideration before signing the contract.

There are mainly two types of Search Engine Optimization. They are onsite optimization and offsite optimization. The competition is so high in the SEO field and it is on a growing trend as each day passes. India is one of the major countries that can provide -Cheap SEO services- at a high quality and timely delivery. This is mainly because of the fact that India has got skilled manpower that is easily available at very low wages. Moreover one who has got a basic knowledge of computers and English language can be trained to do the SEO work which is a blessing in disguise.

The major advantage of SEO is that it can bring you huge results at a very affordable cost. There are firms who do the same SEO project for a Sum of $350 dollars and also $2000. So before choosing the firm make a thorough market study and then arrive at a final decision. Automated SEO doesn’t give good results in the long run. Companies that are genuine do an organized manual work in SEO which is truly authentic and accepted by the search engines. Optimizing your website alone will not get you the desired results. The content and design of your site has to be appealing to the visitors. More importantly people will have to get something out of your website by browsing it.

If you are looking out for -Cheap SEO Services- the best option is to use search engines to figure out the best available quotes and companies in the market. You can sign up for a short term as well as long term plan. The rates will be slightly higher if your key words are highly competitive. Even though the rates might be high it is always better to chose average competitive or highly competitive keywords as they are the ones that are searched frequently and consistently across the world. As the SEO work of your website progress’s one has to make a study as to how far your website ranking and page ranking has improved.

If you need to give a global TV ad in channels like Discovery, BBC, ESPN etc it will cost you a minimum of $3000-$20000 for 10 seconds depending upon the time of the telecast. Whereas to optimize you website if you select a genuine Cheap SEO Services firm it will only cost you a total of $ 3000 to bring your website to the first page of all major search engines which can be viewed by anybody at any point of time. Many smaller companies are not aware of the reach of SEO and its benefits in the long. If awareness is created amongst the small scale business then SEO will give them a platform to do business globally.

So in general we can say that SEO is the best and cheapest means of marketing channel that is available in today’s world that can touch the hearts of billions across the world. And the icing on the cake is that there are world class companies who can provide Cheap SEO Services at the click of your mouse.

Improvise Your Business With Marketing Skills

A business has to go through many steps, in order to make it successful. Among all the steps, marketing is the major step that decides the successive parameters of a business. Apart from the product and its quality, the marketing plays a vital role in planning the investment and productivity of a business. There are many marketing formats available in the business industry, but if you want to go for the cheapest and the fastest one, then simply adapt the online marketing strategy. Online marketing has many powerful features that tags it as the king of marketing industry. Some of the features are like it is the fastest, reliable, affordable, convenient and effective means of marketing.

online or Internet marketing, reports the status of the marketing graph, which helps in organizing your business in a better way. This marketing strategy has the potential to hold wider number of audience in a very short time. Through this platform you can send unlimited emails to the potential people, assuring you the high dileverability of the emails in short time span. These platforms also provide you with blogging and guest blogging techniques.

Now a days, these blogging days re very prominent, as they are very useful and helps in attracting large number of audience. All you have to do is write some unique blogs on the product and promote them on websites. The readers will appreciate it and promote it further if liked. This way marketing goes easy with blogging . Other than blogging , there are also article marketing services which enables you to market your business, through writing and publishing articles on various websites. Remember, the content of your articles must be unique and informative in order to attract large number of people. This Internet marketing reports the number of clicks, opens and even subscriptions which give you the estimate of marketing status of your business. One can learn these services through the online marketing service providers, which gives you coaching in SEO, blogging, video hosting and many more.

So, if you want to skyrocket your business productivity, simply learn these marketing skills such as the article marketing services and blogging, which will help you increase your marketing parameters. These marketing services and softwares are easily available on Internet an are very easy to download and install. Upon all, they are very effective and least expensive which makes them the best among all other marketing techniques. So, simply get one and implement these innovative techniques to boost up the productivity of your business.

Wide Reach, Practical and Targeted 3 Advantages of Internet Marketing Service

or 20 years from now, the power of the internet as a marketing tool will probably remain unfazed. As the technology only continues to improve internet and mobile connectivity, it is essential that marketing efforts continue to align itself with this trend. Thus, when we speak of internet marketing service, there is a prime focus on its 3 most evident advantages namely a wide reach, practicality and being a reliable marketing tool that has the capacity to easily target its audience.

A Wide Reach

When we speak of internet marketing service, it is not just about gaining a nationwide audience. The audience is on a global scale. Compared to traditional forms of marketing and advertising such as TV commercials, billboards, newspaper flyers and radio ads, online marketing and advertising efforts do not have a limited scope. For instance, the success of traditional marketing efforts depends on the attention people dedicate to actually watching the TV commercial or if they have the off chance of hearing a particular ad on the radio.

However, the success of internet marketing service is ubiquitous. For as long as people have an access to the internet and they are looking for a particular product or service that you offer, there is a great chance that they will be able to access your website. Granted that your SEO, PPC and search engine marketing are strong, your efforts will definitely not go to waste.

A Practical Way to Do Business

Compared to traditional forms of marketing, internet marketing services are undeniably cheaper and more practical. It goes without saying that compared to making a TV commercial and engaging in internet marketing, the former is more expensive than the latter. In making a TV commercial, a budget needs to be created that will include production and airing expenses. Also, media outlets charge differently depending on the length of the TV commercial and that should be included as well in the budget.

By engaging in internet marketing, costs are greatly reduced. This puts small-scale businesses at an advantage because they can have that marketing edge to compete along with established businesses and organisations. Further, the price of working with a digital marketing group is cost-effective. Even if you want to engage in paid banners, pop-up ads and pay-per-click campaigns, the cost is still relatively affordable.

Targets the Audience You Want

When marketing online, one of the initial steps of engaging in a campaign is to know the demographics of the target audience. Although this step applies to online and offline marketing efforts, dedicating time in this step for an online marketing campaign has significant returns. First, there is an opportunity for customising the different pages of the website based on the profile, the purchasing history and preferences of the target audience.

Second, since online marketing allows you to know how your competitor is doing their business by visiting their website, you can use this as an advantage in coming up with a better website that communicates your marketing message best to your audience. With online marketing, not only will you be able to target your audience, you can guarantee that all your marketing efforts will reflect their interests and preferences at all times.