Monthly Archives: January 2016

Top 5 Tips For Marketing Your Offline Business With Facebook Fan Pages

It really doesn’t matter if you own a restaurant, a dry cleaners, a blogging business or any other online or offling business. Marketing your business online is absoutely crucial for allowing you to show your customers where you are and that you exist. The reason is that the Internet is now where everyone goes to find things. If you want to connect with your customers through social media, then Facebook is the place to start. p>

The reason is that Facebook is the top social media platform in the world. There are more people on this social site than any other. If you want more customers, even for your offline business, then this is where you want to go.

You can get started for free by building a Facebook Fan Page for your business. If you want to make it effective and connect with your customers, then follow these tips.

1. Build a Facebook Fan Page for free.

Fan Pages are free to build. Choose from a brand or local business page. Pages are even available for personalities, celebrities or a cause. You have many options when choosing to build a page, and you can even use it to build an email list as well as engage potential customers and customers.

2. Create and post engaging content for your readers.

Mixing up your content is very important. You don’t want to constantly post sales offers. Interesting articles, as well as pictures and videos work well. Even a tour of your local business may engage your customers. Consider showing some of the food you offer if you own a restaurant. Regardless of the type of business you have, any type of walkthrough may help your potential customers to give them an idea of whether your business meets their needs.

3. Use Facebook to collect leads for your business.

As I mentioned before, building a list is absolutely crucial to your success. It allows you to reconnect with those who haven’t purchased from you. Mixing up your content is important here too. You don’t want to constantly send your subscribers sales offers. Mix in content too. a 50 percent ratio of sales messages to content works well. The content you offer needs to be valuable to your reader. If you’re not sure, consider doing a poll and ask.

4. Build pages to appeal to each audience in your business.

It is important to know who your audience is and who you want your offers to appeal to. This will help you with content. Pictures work really well with Facebook, so create photos that brand your business. If you have a website, make sure you include the address for it on your photos for branding purposes. Since so much content gets shared on Facebook, your photo or content can go viral. Make sure you have a way for those who see it to contact you.

5. Use Facebook Ads to scale up your promotion fast.

The fastest way to get new visitors to your page is through Facebook Ads. What’s important here is knowing your audience. Otherwise you spend a lot of money on ineffective advertising, and you’re just throwintg that money away. Target your market carefully so you get the results you want.

How to make an effective content plan for email marketing newsletter

Delivering an email newsletter means you are required to have an email marketing plan on generating content on a daily basis. You may be sending weekly, monthly or on a completely different timetable. It is significant to redesign your content in advance. One of the difficult parts of writing a newsletter is getting in the habit of creating content frequently and ensuring that it is correctly published. But, you can make the method much more convenient with effective planning.

Whenever you plan the content of your email newsletter, just make sure that you are not just delivering an email – have a purpose behind it. Develop an email marketing plan for your campaign to make relationships. It may be significant to you that you have details of a new product or service that you want to explain them. Even though, if you are unable to find perspective of what the reader needs, in favor of marketing your business, your customers will stop going through it. Developing the best user experiences in advertising is the main element to nurture more leads.

A useful, revealing and entertaining email newsletter content will attract your subscribers to your newsletter and they will definitely be reading it when you make a decision to send some sales based information. Here are some tips to create an effective content plan for your email marketing newsletter:

1. Try to create the best content for attracting the right people. There is no definite set of regulations; you will only find out what attracts to your customers through testing. Testing and assessments will help you in determining what is right for your email newsletter campaigns.

2. Click-through rate is the best way to discover what content in your newsletters your receivers like going through more about – definitely the higher the click-through rates are the better. Use click-through details to observe what was latest and then modify content and links for that reason in future e-mail campaigns.

3. Try using surveys in your emails or registration page. Surveys are the best method for getting out about your customer preferences. For instance, what they are involved in and what they would like to perceive more in your promotional newsletters that way, you identify what they want and you can deliver more appropriate emails, which increases open rates.

4. Take that subsequent step further by integrating customer voices into your emails, by including customer reviews, testaments, RSS feeds, and remarks in your newsletter. Having your customers talk about your products or services for you right away improves your brand identity in a manner that even the best marketing copy cannot match.

5. Try personalizing your newsletter with active content, a component within an e-mail campaign that varies from one customer to another relying on the details you have for them in your record. It is a great method to increase the relevance of your content, and better convene your recipient’s individual requirements. Additionally, active content has been verified to considerably increase click-through rates.

6. Get the right balance of revealing updates about your organization, business, and guides or resources to involve that are helpful to your customer. Therefore, getting the right pace for your email newsletter is significant. You will get more return on investment from your email newsletter if it is sent on a regular time, i.e. on a daily basis, weekly or monthly.

Reasons Your Computer Chairs Break

Sadly, its not uncommon to have computer chairs snap under you. You might not even be that heavy, but chairs just arent made as well these days! Remember back when they were all metal? Those suckers withstood anything. These days, plastic is all youll find in most computer chairs. Overweight people tend to have even more problems since chairs often last only a few weeks before something breaks.

While you can keep using the chair without an arm or even if the back cracks and ends up at a weird angle (yes, this happens to many of us!), once the support column or one of the wheels or base legs goes, youre pretty much hooped. Many people cobble together Frankenchairs, made from a base that still functions with a seat that is still intact, just to save a bit of money. It might seem silly, but if you have computer chairs break on you every couple of months, this is what happens.

So, why do your chairs break? Here are three main reasons:

1. Its not built for weight. Most computer chairs are designed to withstand 150-200 lbs. So, if you weigh anything over that, your chair isnt going to last very long. Thats why you might want to look at computer chairs for overweight people, which can be rated for up to 500 lbs.

2. The material is poorly made. Unfortunately, there arent many high standards in the world of office chairs. Overweight people have discovered that plastic simply isnt designed to withstand much weight . . . it twists and bends and eventually cracks under the stress. These chairs are often stamped out of low cost plastic, which is not sturdy enough.

3. You move too much. When a computer chair is working properly, it will roll smoothly over the floor. However, poorly built chairs cant hold up to the weight. They will sink down, essentially crushing the wheels against the caps and the wheels wont roll. When this happens, you will end up jerking the chair to move it and that puts extra stress on the already fragile joints.

Often its a combination of these three factors that causes a computer chair to give way. You will want to make sure that you choose your chair very carefully. There are a number of designs in computer chairs for overweight people that will hold more and resist more action. Even if you arent obese, choosing a sturdier chair can be a good investment in the long run.

A Basic Online Payment Processing Glossary

Address Verification Service (AVS) – A fraud protection service offered through MasterCard and Visa that automatically checks the billing address provided by a client up against the billing address the charge card company has on file. Once checked, AVS gives merchants a return code that indicates how good the addresses match which is as much as the merchant to evaluate the danger and choose if they would like to enable the purchase.

Batch – A selection of online transactions which are processed being a group, like orders which are batched for authorization.

Card Authorization – This simply means the procedure for checking for adequate or authorized funds inside a cardholder’s account.

Capture – The entire process of converting the entire quantity of a certified transaction right into a transaction which can be directly deposited right into a retailer’s processing account.

Charge-back – A charge-back takes place when a client disputes a transaction as well as their issuing bank or charge card company forcibly initiates the return from the funds towards the customer.

Processing Account – A processing account is a kind of banking account that enables online merchants to simply accept charge card payments directly on their site. The account functions as a contract involving the merchant, the financial institution that supplies the processing account, as well as the payment processor to settle all charge card transactions received online.

Third-Party Processors – For merchants which do not qualify or usually do not need a processing account, another-party processor is really a company that processes payments (e.g. bank cards) on the part of a merchant. With many third-party processors, clients are typically forwarded from your merchant’s web site to the payment processor’s site to finish the transaction.

Payment Gateway – Used along with a processing account, a payment gateway is definitely an online payment processing provider that really authorizes charge card payments. This is the online same as credit cards swipe machine utilized in many brick-and-mortar retail shops.

Shopping Cart Application – Shopping cart application software program is a method or program that enables online shoppers to choose multiple items online and buy them when ready. The program automatically calculates the entire cost of entire orders for customers. Shopping cart application software should be suitable for payment gateway services.

Author Bio: Paymentterms.org is an informational resource where you can find definitions of the merchant service industry terms. The glossary is regularly updated and extended, so you do not need to waste time searching for the explanation of a certain term. What is more, some payment processing industry concepts and phenomena are also described there.

How Should I Convince Management To Implement An Iso 27001 Certification

The hardest part of the ISO 27001 process is convincing the management team that an investment in information security makes sense, and is something from which they will see a return. It is practically impossible to calculate the return on investment from the implementation of ISO 27001 because there are no revenues to be made, however, a company would see cost savings instead and it is by looking at these that we can estimate the financial benefits.

Firstly you need to think of the potential cost and damage an incident could cause. This however is complex and there are many factors that need to be taken into consideration. One factor is the scope of the accident how many departments and processes would be affected, an incident could potentially take out the systems of an organisation which would cause havoc as people would not be able to work effectively. An organisation may need to invest in new equipment or materials that were damaged by the incident and employees may need retraining or may have to take time out of their day to attempt to resolve the issue. Then lastly there are the legal penalties you may well face and lost revenues from both existing and potential clients.

Once you have calculated the Single Lost Expectancy you can calculate the likelihood that such an incident would occur in order to estimate the Annual Lost Expectancy. By subtracting the amount you would have to annually pay for an ISO 27001 certification from this Annual Loss Expectancy you will be able to see in real terms if the investment is worthwhile. Again there are different elements to the security systems you need to think about the initial cost and the internal and external costs of maintenance. Of course the major advantage is that the money that you spend on implementing the systems the less likely it is that an incident will occur.

Although you can be extremely sceptical about the final figure that ISO 27001 could save you – after all how are you expected to estimate the likelihood of an event happening but the main point is that with these figures you are speaking in your managements language. By presenting clear cut figures your chance of being heard is increased because you can give them simple figures that outline the advantages in real profit and loss terms.

A Synopsis On Marketing Jobs In Singapore

Singapore has long been associated with the manufacturing industry and it is only recent that the county has been focusing on its marketing strategies for both local as well as international markets to enhance success ratio. As a result there has been a visible increase in the marketing jobs in Singapore. The demand for skilled professionals in this field rose dramatically between 2010 and 2011 which caused an increase in the institutes offering MBA and other marketing courses as well. More and more students have been opting for these courses. Since the global economic meltdown took place Singaporean companies have been considering individuals with higher years of experience apart from having impressive technical skills, for it would authenticate their quality of work.

General market predictions indicate an expansion in the presence of international companies in Singapore which would imply that employees will have to adjust to international business strategies and styles. Hence, for marketing careers in Singapore, professionals need to first understand the dynamics of the profile which can be though challenging, but also very interesting and would require lots of positive attitude on their behalf. Those interested in marketing jobs in Singapore must know the role and responsibilities of a marketing professional first.

1. A marketing expert needs to know the competitors well; a marketing professional must be adept with the latest trends, styles and new developments in his respective field.

2. Laying out marketing plan and strategies is another significant part of the job. It is not when or why, but how that matters in the field of marketing. Hence, marketing professionals must possess good thought process which can lead to generation of innovative ideas and strategic plans to be followed for products marketing.

3. What most professionals in marketing fail to do is a post-success analysis of their strategies. This is crucial for any marketing campaign to understand the result, analyze the success obtained or reasons that lead to failures and needs for improvement. For this it is important to build a metrics via which customers feedback, sales figures etc can be tracked and recorded.

The economic downfall had created ripples even in the case of a prosperous economy that of Singapore. Hence, companies are being very selective of the candidates they pick for marketing roles in Singapore. However, the good news for aspirants looking for roles in marketing jobs in Singapore is the advent of IT sector in the country. The industry has further enhanced opportunities in the field of marketing by introducing online marketing careers in Singapore. Online marketing is quicker and more widely spread method of marketing. It allows marketing professionals to spread the word to the world by a single click of their computer.

Article Marketing Strategy Make Google Sit Up And Listen

The main target of your article marketing should always be your human readers – they are, after all, the only ones “reading” your articles (whereas Google spiders merely crawl them for keywords and metatags). However, although your focus is your readers, you do also want to make your article accessible for Google. With so many regular updates and rule changes, it can be tough to keep on top of the latest SEO trends, fashions and techniques, but there are some ways you can ensure a long-term benefit to your pagerank without any fancy tricks.

If you want to increase your traffic without worrying about algorithm updates, try these simple techniques to make your articles easier to parse.

1. Straightforward Titles

Titles should convey what your article is about in a short, snappy way. If you keep your titles short and sweet, with an accurate idea of their purpose, both your readers and Google will sit up and pay attention.

Try putting your keywords towards the beginning of your title in order to grab Google’s attention – usually, placement within the first three words works best, but you can experiment to see what works for you.

2. Use Long-Tail Keywords

Your basic keyphrases will consist of 1-2 words, but your long-tail keyphrases are 3-5 words long.

For example:

Keyword: running shoes

Long-tail keywords: off trail running shoes

Whilst basic keywords are very competitive, long-tail keywords are a great way to get the edge on your rivals. Use unique long-tail keywords as topics for your articles, and you’ll soon have Google’s attention.

Build up a list of long tail keywords for your own niche, and write articles to satisfy those searches. Use the keywords in the title and in the article body, and your articles will be easy for crawlers to parse and understand.

3. Use Keywords In Your Resource Box

This is particularly useful in your HTML resource box, where you have the chance to form a hyperlink to your site, using your keywords as anchor text. Supposedly Google pays special attention to hyperlinked words, so using an HTML resource box can be an effective attention grabber for a search engine.

Make sure you use different keywords in your resource box and article, so that your keyword density stays low enough to not seem manipulative. The last thing you want to do is upset Google!

Making Google pay attention is, in a lot of ways, similar to trying to make your audience read your article – so try to think of the two in the same way. You wouldn’t try to trick a person into reading your article, so don’t try to dupe Google – you will receive an equally nasty reaction!

Often, the best ways to increase your pagerank and your readership go hand-in-hand, and involve making your articles easier to navigate. Focus on your title, topics, and HTML resource box for your keywords, and you can create an article that grabs the attention of both Google and human readers.

Best practices for making good client relations using bulk email marketing

As advertisers and marketers have understood the different basics of a bulk email marketing campaign, they may feel that they are all set to develop long-lasting customer relations. Though, a significant and missing constituent is the knowledge of customer lifecycle and how email marketing techniques should be managed at every step.

Tech savvy businesses put in place an advertising plan for every stage in order to control the value from customers, and then keep those customers for as long as possible before their concern in the company’s products and services conclude.

Here are some essential bulk email marketing best practices for developing good customer relations: 1. Provide a free email newsletter or an auto responder sequence that gives a lot of informative content and product endorsement. Try to fetch signups through social media networks and your main website.

2. Do not exceed the frequency of email promotions. Advertising campaigns that flood prospects are asking for a big spike in opt-outs and spam complaints.

3. Use bulk email marketing as a method of talking about latest trends in industry or other news that would probably be of interest to the email subscriber. Your messages should not be delicately veiled efforts to push customers toward a purchase.

4. Get in touch with the customer right away after a purchase. If the experience was affirmative, highlight those feelings and give a simple form for response along with an advantage like repeat buying discounts. If the experience was pessimistic, quickly provide alternatives to solve any issue.

5. You should deliver cross-sell and up-sell messages by providing other products from the client’s chosen brands, improved services, or new product representations. These are good techniques for enhancing the frequency and worth of active customer purchases.

6. Discover any significant point where you can notice a trend in customers’ losing attention. Maybe you can look at the breach between initial and last purchase and then time interactions to fall within the standard gap between those two interactions.

7. Remove those customers from your database who have reported a pessimistic experience with your product. The main reason for doing so is to keep away from a high number of spam complaints or opt-outs, which may influence your capability to deliver email communications at all.

8. Retention email techniques need A/B split testing to work through several variables to distinguish which arrangements such as kind of offer, the actual time duration since the very last customer action, etc. provide the best results.

9. Revenue producing emails needs some recognizable techniques, involving a clear email call to action, segmentation as deeply as probable, not exaggerating images, seeing for spam words, and showing opt-out links outstandingly.

Overall, managing a good relationship with customers, in spite of their Lifecycle position, is best provided by completely identifying what your customers need and how they will probably reply to different communications. Therefore, the companies that correctly direct their customers through every step can use this kind of online marketing technique as an influential tool to manage customer relationships.

A Marketing Company That Continues to Help

I was really happy when I hired a marketing company to help me get my apartment complex’s website to the top of the search engine results. I still use their services, but the hard work has been done, and I get to reap the rewards now. That does not mean I get to sit down though. In this business, you always have to stay on top because another company is waiting to take your spot. Because of that, I still visit Multi Family Traffic’s website so I can read their apartment community marketing ideas on their blog.

They are definitely the best at what they do, and they don’t mind sharing tips and suggestions to help people like me.

Marketing Campaign How To Come Up With One

Any business will never be able to survive without any form of marketing. But staging a marketing campaign isn’t easy. If you aren’t careful, it can bring your business down and drain all your finances.

To come up with a foolproof marketing campaign for your business, take note of these tips:

1. Create a marketing plan. What’s the main use of a marketing plan? With it you can answer the following questions:

Who are your target market?
What kinds of marketing strategies will work?
Where are the best places to promote the product?
How do you present the product to the target market?

You also need the marketing plan when you have to assess your marketing objectives. This is how you’ll know if you’re still in line with your business goals. You can also evaluate if your business goals are still sound or if you need to change them.

2. Combine online marketing and local marketing. Because the Internet is the rave, it’s common for businesspeople to solely depend on it for the marketing of their products and services. Don’t. There are still thousands of people who are not in the World Wide Web.

You also have to create and perform local marketing strategies, including giving away of business cards, putting up tarpaulins and signs, sending samples, joining fairs, or convincing friends and family to spread good words about your business.

For your online marketing, you can consider doing the following:

newsletters
e-books
website
blog
microblogging platforms like Twitter and Plurk
Facebook
article directories
directories and search engines
social bookmarks
e-mail blasts

3. Come up with a USP. What’s a USP? It stands for unique selling proposition. You have to determine what sets your product or service different from your competitor’s. Price doesn’t count as a USP, since it’s proven that customers are always willing to pay more just to get quality products or services.

Coming up with your product’s USP is very important and should be accomplished with thorough product knowledge and research. Take time. Ask for help.

4. Use subliminal messages. Do you know that you can use subliminal messages to promote your business? Many experts say that subliminal messages don’t really work in the world of advertising. I say it’s completely not true. We have already seen how it works. You hear the words “Just do it,” and you don’t think about an inspirational phrase. You think about Nike.

It’s fundamental for businesses to have their own tagline, logo, and other marketing gimmicks that customers can associate to their products and services. Don’t forget to add them to your marketing materials too. For subliminal messages to work, the customers have to be exposed to them a lot of times.

5. Keep track of your marketing campaigns. A lot of marketing campaigns require money, and all of them demand time. It’s not a good idea to spend both on those that don’t really work. You can identify which strategies are not by monitoring your marketing campaigns.